News Details
08.11.2011
The European Milk Board congratulates its Dutch members to the market launch of the fair milk
With the rollout of the de faire melk fair-trade chokolate milk the Dutch EMB member organisation NMV (Dutch association of dairy farmers) becomes a new member of the European Fair-Milk Family
Presentation of the Fair Milk fairtrade Chokolate Milk in Arnhem. F.r.t.l: Erwin Schöpges (EMB), Peter ten Hoeve (Fair Milk Netherlands), Hans Geurts (NMV), Dirk-Jan Schoonman (NMV) and Jasper Pitlo (C1000)
Press release
On Monday, 7th November, the De faire melk fresh fair-trade chocolate milk was officially introduced in Ben Krol’s C1000 in Arnhem. The milk is available now in the cooling shelves of the C1000 supermarkets.
Hans Geurts, chairman of the Nederlandse Melkveehouders Vakbond (NMV, Dutch association of dairy farmers), introduced the product and vice-chairman Dirk-Jan Schoonman, administrative officer for De faire melk, elaborated on the background, history and philosophy of the product.
Jasper Pitlo, managing director of C1000, was excited about the new product, which according to him is perfectly suited for C1000’s policy to make more space available in the shelves for fair-trade products in the coming years.
Finally, Erwin Schöpges, chairman of Belgian-based Fairebel and member of the board of the European Milk Board (EMB), gave a short overview of the developments of fair-trade milk in the rest of Europe. Presently, fair-trade milk is available in the shelves in Germany, Austria and Luxembourg, with France and Italy expected to join these countries shortly.
The De faire melk fresh fair-trade chocolate milk was introduced on a grand scale by placing the chocolate milk pack next to the art object “De olifanten van Almere” (The elephants of Almere). Just like the cows of De faire melk, the elephants represent the freedom in nature.
The healthy and unique dairy product in turned into the De faire melk fresh fair-trade chocolate milk with fair-trade cacao and cane sugar and stands for:
grazing of the cows
fair milk price for the Dutch farmers
fresh Dutch milk in top quality
fair trading with the farmers in developing countries
Since November, the delicious De faire melk fresh fair-trade chocolate milk has been available in C1000 supermarkets.
For more information see www.defairemelk.nl
Please click here for a pdf-version of this press relesase
Please click here for the press release in Dutch
More News
EMB Newsletter May online
Dear Dairy Farmers and Interested Parties,
As I often hear to my satisfaction, time and again many of us in conversation with colleagues and friends recall the huge dairy farmers’ demonstration in Brussels in November 2012.
read more...
Press release: European milk producers call for German government to change course
(Berchtesgaden, 12th April 2013) A major tractor convoy will close the three-day demonstration of milk producers and concerned citizens from all over Europe in the Southern German town of Berchtesgaden today. Around 750 milk producers of the European Milk Board (EMB), the association representing milk producer organisations in...
EMB Newsletter April online
Dear Dairy Farmers and Interested Parties,
The social and political context in which we live today confirms that the foundation of the European Milk Board (EMB) as an organization for milk producers and their interests was the only true response possible.
read more...
Press release: European milk producers welcome the approval of voluntary production cuts
Brussels, 14th March 2013
Yesterday in the Strasbourg plenary session the members of the European Parliament voted on the reform of the EU's common organisation of agricultural markets. Despite the strong opposition of the dairy industry and some farmers' unions the introduction of voluntary production cuts prevailed. The...
EMB Newsletter March online
Dear Dairy Farmers and Interested Parties,
For decades, EU farmers have been complaining - and rightly so - about the cheap food policy of the EU, the growing power of the multiples retailers and the ongoing price-cost squeeze at farm level that inevitably results in the exit of more and more farmers from the sector.
read...
