flag de flag gb flag fr
Legal notice     European Milk Board ASBL | Rue de la Loi 155 | B-1040 Bruxelles

News Details

PDF-Icon Icon-Print

08.11.2011

The European Milk Board congratulates its Dutch members to the market launch of the fair milk

With the rollout of the de faire melk fair-trade chokolate milk the Dutch EMB member organisation NMV (Dutch association of dairy farmers) becomes a new member of the European Fair-Milk Family

Presentation of the Fair Milk fairtrade Chokolate Milk in Arnhem. F.r.t.l: Erwin Schöpges (EMB), Peter ten Hoeve (Fair Milk Netherlands), Hans Geurts (NMV), Dirk-Jan Schoonman (NMV) and Jasper Pitlo (C1000)

Press release

On Monday, 7th November, the De faire melk fresh fair-trade chocolate milk was officially introduced in Ben Krol’s C1000 in Arnhem. The milk is available now in the cooling shelves of the C1000 supermarkets.

Hans Geurts, chairman of the Nederlandse Melkveehouders Vakbond (NMV, Dutch association of dairy farmers), introduced the product and vice-chairman Dirk-Jan Schoonman, administrative officer for De faire melk, elaborated on the background, history and philosophy of the product.

Jasper Pitlo, managing director of C1000, was excited about the new product, which according to him is perfectly suited for C1000’s policy to make more space available in the shelves for fair-trade products in the coming years.

Finally, Erwin Schöpges, chairman of Belgian-based Fairebel and member of the board of the European Milk Board (EMB), gave a short overview of the developments of fair-trade milk in the rest of Europe. Presently, fair-trade milk is available in the shelves in Germany, Austria and Luxembourg, with France and Italy expected to join these countries shortly.

The De faire melk fresh fair-trade chocolate milk was introduced on a grand scale by placing the chocolate milk pack next to the art object “De olifanten van Almere” (The elephants of Almere). Just like the cows of De faire melk, the elephants represent the freedom in nature.

The healthy and unique dairy product in turned into the De faire melk fresh fair-trade chocolate milk with fair-trade cacao and cane sugar and stands for:

  • grazing of the cows

  • fair milk price for the Dutch farmers

  • fresh Dutch milk in top quality

  • fair trading with the farmers in developing countries

 

Since November, the delicious De faire melk fresh fair-trade chocolate milk has been available in C1000 supermarkets.

 

For more information see www.defairemelk.nl


Please click here for a pdf-version of this press relesase

Please click here for the press release in Dutch


More News

26.04.2018

Newsletter April online!

EMB on the right track for the future The annual Members' Assembly of the European Milk Board was held on 16-17 April 2018 in Brussels. The agenda included workshops and discussions on strategic issues as well as the usual procedural points. As part of the latter, a new Executive Committee was elected. Read more

25.04.2018

High time for action against unfair competition in the dairy sector!

International Pooling Commission of Milk Producers calls for political intervention to create a functioning dairy market in 3-point position paper

18.04.2018

European dairy farmers' organisation: after many years as President, Romuald Schaber passes the baton to Erwin Schöpges

(Brussels, 18.04.2018) From yesterday’s general assembly of the European Milk Board (EMB), Erwin Schöpges emerged as the new President of the European umbrella organisation. The 53-year-old dairy farmer from Belgium has actively championed a fair milk policy ever since the EMB was founded. In addition, the EMB Executive...

17.04.2018

Further downhill

German dairy farmers had to cope with a cost shortfall of 12 percent in January 2018

13.03.2018

Newsletter March online!

For us French producers, the year started with a bang, with our dear President Macron's conclusions regarding the meetings on the "general state of agriculture and food". The prices of agricultural products should henceforth be fixed on the basis of production costs. Read more

05.03.2018

Intervention milk powder sold at lowest price yet

European Milk Board criticises dumping tactics

02.03.2018

Study by German entity BAL reveals real milk production costs in France

Publication of this study on production costs permits progress toward the implementation of the French President's proposals

Displaying results
<< First < Previous 1-7 8-14 15-21 22-28 29-35 36-42 43-49 Next > Last >>