flag de flag gb flag fr
Legal notice     European Milk Board ASBL | Rue de la Loi 155 | B-1040 Bruxelles

News Details

PDF-Icon Icon-Print

06.12.2017

Successful start for Fair Milk in Switzerland

 

Dear media representative,

The Fair Milk family is growing. We are happy to welcome a Swiss Fair Milk brand as the newest member of our international family. The dairy farmers from EMB member organisation BIG-M began selling Fair Milk on the weekend. Here is the statement from our Swiss colleagues about this fruitful launch.

 

Successful start for Fair Milk in Switzerland

The sale of Fair Milk was launched on 2 December in the district of Affoltern, also known as "Säuliamt". Säuliamt is home to about 60,000 inhabitants and as well as 110 dairy farms with an annual milk production of 20 million litres. This new brand of milk was sold in the district's 11 VOLG outlets (VOLG=Association of Agricultural Cooperatives of Eastern Switzerland). It is 100% natural in terms of content and exclusively from the region. The cows are either held in freestall barns or let out regularly to graze. The milk is grass-fed and will keep for 10 days. This means that production stocks must be calculated very carefully.

On the very first day of sales, a range of national and international media featured segments or articles about this project. The newly-founded "Säuliamt Fair Milk Cooperative" is composed of 40 family dairy farms. On the morning of 2 December, these farmers stood in front of the VOLG shops and offered customers cartons of this new brand of milk. The success surprised the most sceptical as well. In just two hours, Fair Milk was sold out at one of the outlets and customers had to be requested to wait till Monday. After four hours, the Fair Milk shelves were empty in 9 of the 11 outlets! "This morning's success is an enormous motivation boost for all participating dairy farmers," said Martin Haab, president of the district's farmer's association, describing the morning's atmosphere. "We will use this push forward to further develop our project."

 

Please find more information on the European Fair Milk project at www.fairmilk.org

Information on Fair Milk Säuliamt can be found here (in German): www.di-fair-milch.ch

 

Contacts:

BIG-M president Martin Haab (DE, EN, FR): +41 (0)79 236 84 11
EMB director Silvia Däberitz (DE, EN, FR): +32 (0)2808 1936


More News

01.06.2018

World Milk Day: Fairness in the dairy sector – from cow stall to fridge shelf

(Brussels, 01.06.2018) Even in 2018, an appeal on World Milk Day for fairness in the dairy sector is not excessive but is, in fact, the need of the day! After all, fair prices are especially important for us milk producers in the EU as well as for our colleagues on other continents.   Fairness for colleagues from African...

22.05.2018

Milk imports from Oceania will destroy small-scale dairy farms

The Federal Government must turn away from this cheap export-import strategy. The AbL calls for a quality offensive.

17.05.2018

Newsletter May online!

A new Executive Committee has been at the helm of the European Milk Board since mid-April 2018. In a very moving Members' Assembly, Romuald Schaber, founder and President of the European Milk Board, was bid farewell after serving for twelve years. John Comer as well stepped down after six years of committed work. Read more

09.05.2018

Fewer agricultural subsidies necessitate framework for cost-covering prices!

Is the EU progressive enough to properly engineer stabilisation of farmers’ income?

26.04.2018

Newsletter April online!

EMB on the right track for the future The annual Members' Assembly of the European Milk Board was held on 16-17 April 2018 in Brussels. The agenda included workshops and discussions on strategic issues as well as the usual procedural points. As part of the latter, a new Executive Committee was elected. Read more

25.04.2018

High time for action against unfair competition in the dairy sector!

International Pooling Commission of Milk Producers calls for political intervention to create a functioning dairy market in 3-point position paper

18.04.2018

European dairy farmers' organisation: after many years as President, Romuald Schaber passes the baton to Erwin Schöpges

(Brussels, 18.04.2018) From yesterday’s general assembly of the European Milk Board (EMB), Erwin Schöpges emerged as the new President of the European umbrella organisation. The 53-year-old dairy farmer from Belgium has actively championed a fair milk policy ever since the EMB was founded. In addition, the EMB Executive...