flag de flag gb flag fr
Legal notice     European Milk Board ASBL | Rue de la Loi 155 | B-1040 Bruxelles

News Details

PDF-Icon Icon-Print


The European Milk Board congratulates its Dutch members to the market launch of the fair milk

With the rollout of the de faire melk fair-trade chokolate milk the Dutch EMB member organisation NMV (Dutch association of dairy farmers) becomes a new member of the European Fair-Milk Family

Presentation of the Fair Milk fairtrade Chokolate Milk in Arnhem. F.r.t.l: Erwin Schöpges (EMB), Peter ten Hoeve (Fair Milk Netherlands), Hans Geurts (NMV), Dirk-Jan Schoonman (NMV) and Jasper Pitlo (C1000)

Press release

On Monday, 7th November, the De faire melk fresh fair-trade chocolate milk was officially introduced in Ben Krol’s C1000 in Arnhem. The milk is available now in the cooling shelves of the C1000 supermarkets.

Hans Geurts, chairman of the Nederlandse Melkveehouders Vakbond (NMV, Dutch association of dairy farmers), introduced the product and vice-chairman Dirk-Jan Schoonman, administrative officer for De faire melk, elaborated on the background, history and philosophy of the product.

Jasper Pitlo, managing director of C1000, was excited about the new product, which according to him is perfectly suited for C1000’s policy to make more space available in the shelves for fair-trade products in the coming years.

Finally, Erwin Schöpges, chairman of Belgian-based Fairebel and member of the board of the European Milk Board (EMB), gave a short overview of the developments of fair-trade milk in the rest of Europe. Presently, fair-trade milk is available in the shelves in Germany, Austria and Luxembourg, with France and Italy expected to join these countries shortly.

The De faire melk fresh fair-trade chocolate milk was introduced on a grand scale by placing the chocolate milk pack next to the art object “De olifanten van Almere” (The elephants of Almere). Just like the cows of De faire melk, the elephants represent the freedom in nature.

The healthy and unique dairy product in turned into the De faire melk fresh fair-trade chocolate milk with fair-trade cacao and cane sugar and stands for:

  • grazing of the cows

  • fair milk price for the Dutch farmers

  • fresh Dutch milk in top quality

  • fair trading with the farmers in developing countries


Since November, the delicious De faire melk fresh fair-trade chocolate milk has been available in C1000 supermarkets.


For more information see www.defairemelk.nl

Please click here for a pdf-version of this press relesase

Please click here for the press release in Dutch

More News


Third Fair Milk Conference in Luxembourg

honours achievements in sustainable farming


Newsletter June online!

The situation on the European milk market continues to deteriorate and the decisions and measures adopted by the Commission in March have proven to be - as was clear to see from early on - ineffective and inappropriate as a way out of the current crisis. Read more...


Milk producers and MEPs united in appeal for an EU-wide reduction in damaging overproduction in the dairy sector

European Commission measures to date have been ineffective - European Parliament must be more involved in the discussion about the dairy sector


Together for a solution in the dairy sector

European dairy farmers meet and discuss with MEPs


United for a responsible dairy policy!

Urgent appeal by European and African producers to policy-makers


June 1 - World Milk Day

Actions against the milk crisis in Europe


The milk volume must be cut!

Substantial agreement at extraordinary hearing of experts in the EP Committee on Agriculture and Rural Development