flag de flag gb flag fr
Legal notice     European Milk Board ASBL | Rue de la Loi 155 | B-1040 Bruxelles

News Details

PDF-Icon Icon-Print

08.11.2011

The European Milk Board congratulates its Dutch members to the market launch of the fair milk

With the rollout of the de faire melk fair-trade chokolate milk the Dutch EMB member organisation NMV (Dutch association of dairy farmers) becomes a new member of the European Fair-Milk Family

Presentation of the Fair Milk fairtrade Chokolate Milk in Arnhem. F.r.t.l: Erwin Schöpges (EMB), Peter ten Hoeve (Fair Milk Netherlands), Hans Geurts (NMV), Dirk-Jan Schoonman (NMV) and Jasper Pitlo (C1000)

Press release

On Monday, 7th November, the De faire melk fresh fair-trade chocolate milk was officially introduced in Ben Krol’s C1000 in Arnhem. The milk is available now in the cooling shelves of the C1000 supermarkets.

Hans Geurts, chairman of the Nederlandse Melkveehouders Vakbond (NMV, Dutch association of dairy farmers), introduced the product and vice-chairman Dirk-Jan Schoonman, administrative officer for De faire melk, elaborated on the background, history and philosophy of the product.

Jasper Pitlo, managing director of C1000, was excited about the new product, which according to him is perfectly suited for C1000’s policy to make more space available in the shelves for fair-trade products in the coming years.

Finally, Erwin Schöpges, chairman of Belgian-based Fairebel and member of the board of the European Milk Board (EMB), gave a short overview of the developments of fair-trade milk in the rest of Europe. Presently, fair-trade milk is available in the shelves in Germany, Austria and Luxembourg, with France and Italy expected to join these countries shortly.

The De faire melk fresh fair-trade chocolate milk was introduced on a grand scale by placing the chocolate milk pack next to the art object “De olifanten van Almere” (The elephants of Almere). Just like the cows of De faire melk, the elephants represent the freedom in nature.

The healthy and unique dairy product in turned into the De faire melk fresh fair-trade chocolate milk with fair-trade cacao and cane sugar and stands for:

  • grazing of the cows

  • fair milk price for the Dutch farmers

  • fresh Dutch milk in top quality

  • fair trading with the farmers in developing countries

 

Since November, the delicious De faire melk fresh fair-trade chocolate milk has been available in C1000 supermarkets.

 

For more information see www.defairemelk.nl


Please click here for a pdf-version of this press relesase

Please click here for the press release in Dutch


More News

07.10.2016

Dairy farmers' rallies in Germany & France

Germany: 4 and 10 October: Days of action at dairies & retail outlets On 4 October BDM (Association of German Dairy Farmers) dairy farmers visited some 30 dairy locations to hand in a resolution. The dairy farmers’ principal demand to the dairies is this: the dairies should pass on all extra revenue they can...

06.10.2016

Crisis? What crisis?

When you read and listen to some of the statements released in the last few days, you get the impression that the dairy crisis is over. Markets are more stable, demand for butter is rising and it is becoming more expensive behind the scenes on retail markets, milk has high value on spot markets at 37 cents in the Netherlands,...

06.10.2016

Don’t let neoliberal ideology undermine farmers’ existence

Interview with Jan Slomp, President of the Canadian National Farmers’ Union

29.09.2016

West African producers in dialogue with EU policymakers

During their visit to Brussels, Burkinabe milk producers appealed to the EU to use crisis instruments to bring milk overproduction under control

28.09.2016

98.9% of EU milk volume reduction already claimed

Clear sign from European milk producers in favour of production cuts

23.09.2016

Friesland Campina: 10 euro cents on top of the European milk reduction of 14 euro cents

As from 1 October 2016, FrieslandCampina will pay its member dairy farmers 10 euro cents per not produced kilo of milk for a period of six months. This measure comes on top of the recently announced European incentive for reducing the milk production. With this measure FrieslandCampina aims at a reduction of a total of 150...