The German Fair Milk brand, Die Faire Milch, is considered a pioneer in milk production and the German dairy sector as it places regional milk products and sustainability at the heart of their model. The latest edition of their newsletter provides fascinating insights into the Berlin International Green Week as well as the awards ceremony recognising “regional stars”. Here are some of the highlights.

This year, the Berlin International Green Week, a huge consumer fair for the food, agricultural, and horticultural industries held between 17 and 26 January, was more than a showcase of international exhibitors – with more than 1500 stands from 60 countries and over 310,000 visitors. It was also a place for intense political discussions on topics such as cost-covering prices and sustainable tripartite agreements. In addition to a varied programme at the “Die faire Milch” stand that included sampling milkshakes, regional cheese and a delicious liqueur, the live cooking as well as a creative postcard action led to numerous positive discussions. One of the real highlights was, without a doubt, Faironika – the most photographed cow at the fair, who stood in at her shiny best for all her live “colleagues” who were absent due to the foot-and-mouth disease outbreak.

Photos: North Rhine-Westphalian Office of Nature, Environment and Consumer Protection

The 2025 awards ceremony to honour regional stars was held in parallel. This sectoral prize recognises innovative projects that not only promote regional products but also focus on environmental awareness, resource preservation, animal welfare as well as regionality and short transport routes – aspects that are very important to consumers as well. The best regional projects in four categories were chosen through a multi-level selection process. It was especially encouraging to see that the “Penny and Fair Milk” initiative won an excellent second place in the “Cooperation with Retailers” category (in the area of tripartite agreements). This honour was a thumping validation of the commitment and innovation invested in regional marketing.

Photos: Santiago Engelhardt - Lebensmittel Praxis

Our work around Fair Milk shows how political, economic and social issues are closely intertwined and how important it is to promote regional products and sustainable projects.

For further inspiring insights and the latest information about Fair Milk in Germany, please read the latest edition of our newsletter or visit our website (both available in German).

Andrea Münnekehoff, Project Manager for Marketing/Communication, Die faire Milch

At Di fair Milch Säuliamt, we are grappling with whether a regional certification like “Suisse Garantie” could help us grow, while taking stock of the many hoops to jump through in order to obtain it. At the same time, we are working on a new product that is sure to delight our customers and consumers.